Some time ago I read an article that I think is quite unique. In the article the author presents the results of interviews he did with some bloggers and internet marketers Indonesia, where one of the speakers (call it Beni) said that SEO was trapped. The actual beginning of the interview was quite enlightening, there is mentioned that the activity should be fun blogging, blogging it should be beneficial to the readers, the blog topic should be tailored to the capabilities of the bloggers, and others. However, I found something a little 'controversy' in the interview. I could not find another more appropriate word other than the word 'controversy', as this statement from an internet marketer.
Beni states that it shall in blogging activity does not need to think about things related to SEO. He thinks there should also conduct research keywords / keyword in activities to build content on the blog, and build backlinks it is something that is not important. Blogging blogging aja yes, just share your perspective about the things that happen around you, and also to share knowledge / expertise. Then in another part, Beni also mentioned that it is returned to our goal to create a blog. Hmm ... I have to say 'Super Once' ala Mario, because Beni has successfully made me confused.
From these interviews, I sort Beni some statements which I think is quite controversial;
- All were returned to PURPOSES we create a blog
- Forget SEO, SEO that I create traps. Blogging does not need to think about the keywords / keyword. Backlinks it is something that is not important
- Blogger trapped by online revenue such as Google Adsense and other PPC.
You're bound to find something contradictory of Beni statement. If only it is spoken by someone who is not from the internet marketer, I would just ignore because statements like those who do not understand the internet marketing. But if the statement came from a blogger well as internet marketers, this being something that could mislead the beginner who become fans of the Beni in the field of internet marketing. Why do I say that? I try to explain.
1. What is the Purpose Build A Blog?
I am referring to the Beni statement which says "it is returned to us PURPOSE create a blog. In some other articles that discuss about blogging, I've mentioned that every blogger must have a goal each to make and build their blogs. There are bloggers who create a blog as a place to share experiences, vent, share knowledge, share viewpoints about the surroundings, creating a blog for your business, and there is also a blogger who blogged on the production of money online (make money online) of affiliate or PPC. Yes, it all comes back to our goal to create a blog.
I try to make a simple example. You are a businessman and your goal is to create a blog to help grow your business, such as Small and Medium Enterprises (SMEs). By building the content on the blog, you expect to be getting a lot of visitors come from various sources, including from the search engine. But of course you will not get traffic away from search engines if they do not understand good SEO strategies like.
Ok, could you pay for traffic by advertising via Google Adwords, Facebook Ads or other paid traffic sources, but if you want to forever depend on advertising just to get traffic? Certainly not. Well to get traffic from various sources, of course, you should also consider organic traffic from search engines, especially Google. And when you want organic traffic from Google, then you shall understand and carry out strategies SEO (search engine Optimization).
So it is true, go back to your goal to build a blog. If the purpose of your blog just want to just want to write and share things that are related to your passion no matter traffic from search engines, then just forget about SEO. But if your blog is made for the purpose of building a business, then it must be done SEO. Do not ever forget the SEO to develop your business blog, of course, with the correct strategy.
2. Forget about SEO, SEO is trap!
According to Beni SEO is something that trap because he sees now a lot of bloggers who over-exert themselves to optimize their blogs to quickly enter the main page of search engines. The goal is clear, so that more blog traffic. Instead of getting a good ranking in Google, this blogger actually see the blog rankings in Google is getting muddy, or severity deindeks. But is it true SEO that trap?
If we look, there are many blogs / websites that initially only regular blog, but after optimized (SEO) with both finally have a good ranking in Google and has great traffic which ultimately made the blog popular. As well as ecommerce business blogs, like blogs Lazada and other online business blogs, they continually optimize their blog in terms of SEO. While many online entrepreneurs and internet marketers are trying to optimize their website from the SEO side, Beni actually said that SEO was trapped. Once again I have to say 'Super once' ala Mario.
SEO is one part of internet marketing, although not the only way to get traffic. I assume that this is Beni internet marketers who do not understand about SEO, or maybe she never had a bad experience because of practicing SEO website deindeks wrong. Well, if that is the case I can understand the statement. However it is wrong when he says that it SEO trap, because basically it is never trapping SEO, but SEO Mindset us about who trap so doing SEO wrong strategy.
I know that the majority of bloggers and Internet marketers are not implementing SEO on their blog. It was legitimate. It is true, SEO is not just about keywords and backlinks, but also deals with authority and a few other things. However, in my opinion, when we create and build a blog for your business or make money online (PPC & Affiliate), you should not forget SEO. Not that we should get hung up on SEO, but the content on the blog of our business can be built by applying a simple SEO strategy. It was back to the destination you create a blog.
Read also: What is SEO and What Benefits For A Business?
3. Blogger Caught By Online As Google Adsense Earnings
If only this statement mentioned by a travel blogger, would be a different story. But because of this statement made by a blogger well as internet marketers, people who understand that blogging for money is one form of internet marketing that is fair, I think this is an absurd statement.
I strongly agree that a blogger should write things that are associated with passion, expertise, knowledge, and other things that interest us. Indeed, many bloggers are doing keyword research first before making the content according to their interests, but this does not mean they are 'slaves' Google as mentioned by Beni. What if the blogger does passion about online business, make money online, Google Adsense, etc, is not wrong them create a blog and want to make money from Google Adsense or affiliate? I think too 'superficial' when we judge others by telling someone that 'slave', when we ourselves are not the most correct.
Passion + keyword research + content = money, is not that a good thing? The combination of expertise / passion in certain circumstances, plus the ability to define keywords for content, build the appropriate content expertise / passion, while making money from content on the blog. There is absolutely no wrong there, all of this is a learning process and enjoy their passion as well make money from there.
Unless you do blogging activity without direction, design random blog, create content carelessly, there backlink here, SPAM link here and there, and want to make money from blogs careless. If that is the case, you may matre bloggers who are 'trapped', caught in the wrong mindset.
Conclusion:
Blogging hobby that was supposed to give pleasure to the blogger, no matter how you enter the criteria for what kind of blogger. Maybe you just like writing about passion, you may also like to write about what interests you and want to generate business from there. It back to yourself. And if blogging has entered into internet marketing strategy, it has been associated with an online business and make money online, then traffic blogs, research keywords, backlinks, and matters relating to SEO will be something important. So, back to our objective to build a blog. Hopefully this article useful.
